Mail Metrics acquires Dafil to expand customer base and expertise

The acquisition will help Mail Metrics expand its customer base and expertise in the heavily regulated financial services and utilities industries, including insurance.

Mail Metrics has been growing rapidly in recent years, with its revenue increasing from €1 million in 2019 to a projected €40 million by the end of 2023. The acquisition of Dafil will add 41 employees to Mail Metrics’ workforce, bringing the total to 151.

The acquisition will allow Mail Metrics to offer its customers a more comprehensive range of services. Dafil’s expertise in outsourced mailroom services will complement Mail Metrics’ existing capabilities in digital transformation.

Mail Metrics is now one of Ireland’s leading customer communications solutions providers. The company is well-positioned to continue its growth in the coming years.

In addition to the financial benefits of the acquisition, Mail Metrics also sees the opportunity to leverage Dafil’s expertise in the regulated industries to expand its customer base. Dafil has a long history of working with financial services and utilities companies. Mail Metrics believes that this experience will be valuable in helping it win new business in these sectors.

The acquisition of Dafil is the latest in a series of strategic moves by Mail Metrics. In 2021, the company acquired Persona, another Irish provider of customer communications solutions. This acquisition helped Mail Metrics to expand its reach into the U.K. market.

With the acquisition of Dafil, Mail Metrics is now well-positioned to become a major player in the international customer communications market. The company has the resources, expertise, and track record to succeed in this competitive market.