Cover Genius and SAS announce exclusive travel protection partnership

The program will be available to SAS passengers in more than 25 countries in Europe and the United States, with the ability to scale globally.

The comprehensive travel protection offerings will be embedded directly within the customer booking flow, providing passengers with AI-backed price optimisation, dynamic product recommendations, and a seamless claims experience.

This new partnership aligns with a major shift in the way travellers prefer to purchase protection. A global travel insurance survey, conducted by Momentive.ai and commissioned by Cover Genius, showed that customers were most satisfied when they purchased travel protection directly from their travel provider or airline.

The results show that 69% of EMEA travellers prefer to purchase travel insurance directly from their airline or travel agent for their next trip. Nearly half of EMEA travellers (47%) prefer embedded protection over the “second step” of buying protection after the initial purchase due to convenience.

“We’re excited to co-create this exclusive partnership with SAS to provide peace of mind and an improved customer service experience if travel plans do not go as expected,” said Peter Smith, VP of partnerships, Travel at Cover Genius.

SAS passengers can choose comprehensive protection and cancellation cover options for any destination in real time with XCover, Cover Genius’ award-winning global distribution platform. Should they need to make a claim, travellers can log into their XCover account in 40 different languages, respond to a few questions and receive instant payouts for approved claims in more than 90 currencies once approved.

“This partnership with Cover Genius allows us to cater to our travellers’ preference for a dynamic and tech-forward solution that is easy to use, convenient and scalable,” said Caroline Bergström, head of ancillary products, connectivity and retail of SAS.