BIBA and FullCircl launch innovative 'SmartBroker' member facility

The tool provides insurance brokers with comprehensive company information and insights for businesses in the UK and Ireland.

SmartBroker is designed to help brokers prospect with precision, deliver tailored outreach at scale, provide better underwriting submissions, increase client retention, and cultivate existing books of business efficiently and cost-effectively.

“We are excited to introduce this innovative facility that addresses some of the key challenges faced by our members,” said Mike Hallam, BIBA’s head of technical services. “The SmartBroker platform is the result of close collaboration between BIBA and FullCircl, and we are confident it will offer significant growth opportunities for our member base.”

Ashleigh Gwilliam, insurance success director at FullCircl, said: “As a former broker, I am genuinely thrilled to bring SmartBroker to BIBA members. By analysing extensive data on UK companies and presenting it through a user-friendly web application, SmartBroker becomes a formidable tool for brokers. It grants access to the most up-to-date and comprehensive information throughout the customer’s journey, a concept we term ‘Customer Lifecycle Intelligence’”.

Gwilliam explains that the tool aims to enhance business performance, facilitate quicker and more accurate decision-making, and create distinct client experiences, delivering consistent ROI, regardless of business size.

SmartBroker brings enriched data and insights about companies and their officers together through FullCircl’s proprietary graph technology. The FullCircl Business Information GraphTM aggregates and correlates billions of data points from official and premium third-party sources. This data can be directly integrated into platforms like Acturis, Salesforce, and others via API or through the web based FullCircl SmartBroker application.

FullCircl SmartBroker is available on a subscription basis with special terms for BIBA members via the BIBA facilities website.