Lionel Richie Joins Acrisure

In this role, Richie will engage with broadcast and social media to raise awareness about Acrisure’s direct-to-consumer offerings and participate in marketing efforts highlighting the company’s transformation into a broad fintech services provider.

Two key factors influenced Richie’s decision to join Acrisure.

Firstly, he admired the company’s emphasis on innovation across its various business sectors. Using human and artificial intelligence, Acrisure offers a comprehensive range of financial services, including reinsurance, real estate, cyber security, and asset and wealth management.

Secondly, Richie found alignment between Acrisure’s culture and his values. The company’s dedication to growth and personal relationships resonated with Richie’s professional goals. Acrisure’s refusal to become complacent and its focus on empathy reflected the type of company Richie wished to collaborate with.

According to Richie: “Acrisure could have coasted on its reputation as a massive player in the insurance industry, but it hasn’t. Instead, it avoided the complacency of success and embraced innovation in many ways. As a result, Acrisure has emerged as a true leader in the Fintech space.”

Greg Williams, Acrisure’s co-founder, chairman, and CEO, expressed confidence that Richie’s association with the company would enhance its brand. Williams highlighted Richie’s ability to connect authentically with audiences, which he believed would be invaluable to Acrisure. The company looks forward to partnering with Richie as it continues its growth mission.