Outra launches new predictive data tools to help businesses target new customers

The products are set to become a valuable resource for businesses in various sectors, including telecommunications, finance, insurance, utilities, property, and consumer goods.

Moving house is often the biggest financial decision most people make, and Outra’s data can help businesses identify high-potential leads and minimise unnecessary spending.

Outra’s data can also be used to predict the propensity of a household to buy specific products and services based on their affordability, compatibility, desire to move home, and financial readiness.

The firm’s predictive analytics can also be used by brands targeting consumers of specific products, such as interior furnishings, high-end mattresses, or non-essential items. By identifying areas with a higher concentration of disposable income, businesses can ensure that their marketing campaigns reach the right audience.

Outra’s data-science insights are powered by machine learning, which uses existing and proprietary data on listings and household demographics to forecast home mover activity.

Giles Mackay, founder of Outra, commented: “The housing market is at the heart of economic activity, and understanding its dynamics is paramount for businesses across sectors. Our data-driven approach, grounded in publicly available and proprietary data, enables us to foresee housing market movements. We empower businesses to make informed decisions, enhancing their ability to engage and prioritise high-potential leads.”

Outra’s new data products are expected to significantly impact how businesses operate, helping them save time and money while also improving their marketing and sales strategies.