Insurtech provider Zywave invests in AI

The company has reaffirmed its commitment to investing in AI-driven solutions and is focusing its development efforts on optimising its industry-leading data and content assets.

One notable application of AI technology by Zywave is the use of generative AI to merge its data and content offerings, enhancing their efficiency and capabilities while improving the user experience.

For instance, within its Content Cloud solution, Zywave has introduced a new ability that allows users to set parameters and quickly generate targeted and engaging emails for their clients.

Additionally, Zywave is working on over 50 AI-enabled use cases, adding to the enhancements already launched.

Doug Marquis, Zywave’s Chief Technology Officer, highlighted the uniqueness of Zywave’s offerings, stating that their “integration of generative AI technology with proprietary data sets, high-quality content offerings, and a visionary roadmap” distinguishes them from other providers.

Marquis expressed pride in Zywave’s reputation as an innovative technology provider in the insurance industry, attributing their growth to their agility and ability to deliver advanced solutions that consistently offer value to its customers.

Zywave’s commitment to innovation has been recognised by Forrester Research, which named the company a leader in the “The Forrester Wave™: Digital Insurance Agency Platforms, Q1 2022” report.

Zywave’s platform architecture and agility ranked top, with strengths in vision/strategy, workflow operations improvement, robust data offerings, and a comprehensive content library.

Zywave’s investment in AI technology extends beyond product development and includes efforts in service, support, and corporate initiatives.

By leveraging automation solutions, improving customer data tracking, and implementing a self-service portal, Zywave achieved faster response times and improved customer satisfaction.