mea appoints UK managing director to drive UK growth

This new role reflects mea’s rapid global growth and the huge opportunity that intelligent process automation represents for the insurance industry.

Asquith joins mea from Accenture, where he was the data and AI leader for insurance. He has over 30 years of experience in the insurance industry and is passionate about using technology to reinvent traditional working methods.

In his new role, Asquith will lead the business in the UK market, spearhead business development initiatives, forge key partnerships, and drive the expanded use of mea’s platform. He will work closely with mea’s industry experts and technologists to shape and deliver solutions that drive efficiency within insurance businesses.

Asquith commented on his new role: “I’m excited to be joining mea at such an important time for the business. The UK insurance industry faces several challenges, including rising costs and increased competition. Mea’s platform can help insurers to overcome these challenges by automating manual processes and improving efficiency.

“I’m looking forward to working with the team to help mea become the leading process automation platform in the UK.”

Martin Henley, CEO of mea platform, commented: “We are delighted to have attracted Graeme to mea. His deep industry knowledge and relationships and our commitment to having true experts in our go-to-market locations make him a perfect fit for our team. mea has quickly established itself as the leading process automation platform globally, with implementations in 19 countries and 10 languages.

“We are now focused on strengthening our leadership in key markets like the UK, and Graeme’s track record and passion for reinventing insurance make him the ideal person to lead this effort.”